About the Team

“Like music grades but better - because there’s BIKES!”

Est. 28th February 2023 I.T.A.G is a company designed to help riders reach their true potential in a structured and safe way!

Rafe, our founder, thought there should be some standardisation amongst coaches. Something that would show riders their true skill level. It annoyed him seeing so many riders going down trails which didn’t suit their ability resulting in them crashing and injuring themselves.

That is how I.T.A.G was born! The idea is that the bracelet - when held against the poster shows the rider what trails are best suited to their ability! Rafe went through multiple iterative stages to finalise the finished product, he spent nearly a year going backwards and forwards with other coaches to get their opinions. But how to structure it? Then one evening playing his Guitar he had it! “Like music grades but better - because there’s BIKES!”

After a few short tutorials at university and a weekend business start-up bootcamp he had the idea finalised, the business registered and the logos designed!

I.T.A.G works with accredited coaches to provide a framework for them and their clients. Our goal is to have everyone reading off the same hymn sheet. We want riders to be confident and safe out not the trails.